About us
COPY NEEDED
Let us help you with your suppliers
We help marketing clients navigate this complexity by constructing and calibrating the optimal external agency ecosystem to ensure that their marketing investment yields significant returns.
Our team
Fergus, Kier, and our Elysian Fields Partners will guide you through your supplier network issues
Fergus Hay
Co-founder
Venture Partner for Blue Lion Global VC and Board Advisor for RYSE Health Tech VC. Chairman of Health Tech Digital Home Visits leading M&A and fundraising.
Ex-CEO of marketing agency Leagas Delaney where the agency climbed the ranks for growth from #55 to #3 in the UK. Ogilvy & Mather/WPP Alumni leading global integrated marketing clients totalling $220MM fee income including: Coca Cola, Unilever, SC Johnson, Diageo, Uber and ran Asia’s largest social media agency, Social@Ogilvy.
Holds an EMBA from Stern NYU, LSE and HEC and is a regular tech commentator on BBC/Sky.
Keir Mather
Co-founder
With over 25 years of experience in leading and negotiating global relationships. Keir is a specialist in client/agency partnerships.
Has worked with with some of the world’s most sophisticated businesses, such as Google, HP, Nokia, Unilever, British Airways, and NBCUniversal.
He currently sits on multiple Advisory Boards, where he leverages his expertise to assist client CMOs and agency CEOs in extracting greater value from their respective ecosystems.
Our services
Supplier ecosystem design
Constructing the blueprint
Ensures the business has the right model for external agency engagement, de-risking potential financial exposure by giving clarity on the shape of the ecosystem, the type of specialism required, and the internal resource to operate.
Agency sourcing
Finding the right suppliers
Informed navigation of an over-supplied agency market using our ecosystem blueprint and benchmarked agency evaluation to de-risk your appointment.
Supplier onboarding
De-risking the first 90 days
Mitigates the inherent risk of onboarding by correcting misalignment early in the process. We ensure both client and agency are focussed on set KPIs.
Agency evaluation
Maintaining performance levels
Independent assessment ensures client and agency are focussed on key metrics and evaluation criteria. We hold the agency to account on the 90-day onboarding plan and acts as an early warning system on blind spots and operational troubles.
Case studies
Case Study
C&A
Category:
C&A is a multinational clothing and apparel retailer with 1,500+ stores across 17+ markets.
Opportunity:
Having fired their previous creative agency after only a year since the appointment, there was an urgent need to construct a new client / agency engagement model and to source and onboard a new creative agency.
Solution:
Designed and constructed an optimised creative agency engagement model to inform the search for a new creative agency. 3x top tier agencies from across Europe were invited to pitch and following a robust process which tested all the necessary elements of a strong creative relationship, the winning agency was appointed and onboarded within 3 months of first contact.
Case Study
SC Johnson
Category:
SC Johnson is a multinational consumer packaged goods company generating $8bn+ sales annually in 140 markets.
Opportunity:
Having changed agency after a 20 year relationship, SC Johnson needed a new marketing organisation design to deliver integrated marketing across all channels globally
Solution:
Designed and Constructed a new agency operating model anchored around a new business informed integrated marketing strategy process. This was trained across all marketing teams in all markets. A new centralised asset production was created for all markets based out of Bangalore. A new operating model created to integrate Advertising, Retail, Digital and media buying.
